Privacy Policy

Effective date: November 5, 2026

This Privacy Policy explains how LSF Capital ("LSF Capital," "we," "us") collects, uses and shares information when you visit this website or contact us through it or through our lead forms on Facebook and Instagram. Contact details are at the end.

1. Information we collect

• Information you give us: your name, email address and phone number; your mailing address if you request Len Strickler's book by mail; the topics you choose, how you heard about us, and any notes you add; and your answers and results when you use our Retirement Ready Quiz or Retirement Income Planner.
• Lead forms on Facebook and Instagram: if you submit one of our lead forms there, we receive the information and answers you submit in that form.
• Technical information: when you submit a form, we record the page you used, the date and time, and your IP address. The companies that host this website may also keep standard server logs, such as browser type and pages requested.
• Stored in your browser: some features, such as LSF University's Belt Path progress, save your progress only in your own browser.
• Advertising pixels: see "Advertising pixels and Meta" (§5A) below.

1A. Our website quiz ("Request information")

What we collect. When you use our quiz, we collect:

• The topic you choose (for example, TSP options or a second opinion on an annuity).
• Your ZIP code and state, your age range, your approximate retirement savings range, and the types of accounts you have (for example, TSP, 401(k), IRA or annuity).
• Your name, mobile phone, email and the best time to call.
• A record of your consent to calls and texts: the consent wording and version, the date and time, your IP address, your browser type and the page where you gave it.
• How you reached us: the ad or campaign that brought you to the page (for example, source, campaign and ad name) and an ad click identifier.

Why we use it. To check whether the licensed agents working with us can help you (for example, whether we serve your state); to match you with a licensed insurance agent licensed in your state; to contact you by phone, text or email as you requested, and schedule a call; to keep records of your consent; and to understand which ads work.

Who we share it with. We share quiz information with the licensed insurance agents of LSF Capital so they can contact you, and with service providers that work for us, such as our scheduling provider (for example, Calendly), our customer-relationship management (CRM) and website hosting providers, and our email and text messaging providers. Service providers may use the information only to provide services to us. We may also disclose information if the law requires it.

We do not sell your personal information, and we do not share it with third parties for their own marketing.

What we collect on quizzes/forms: name, email, phone (when provided), main concern, retirement timing, and any message you submit. We keep every completed request, including ones our agents cannot serve.

2. How we use it

We use your information to respond to your request; schedule and hold conversations; mail or email the book, guides or results you asked for; assign your request to a member of our team, who may follow up by phone, text or email; keep a record of the consent you gave; operate, secure and improve this website; and meet our legal obligations.

3. Consent to calls and texts

If you check the consent box on one of our forms, you give this consent (version lsf-web-v6). The website version reads:

By submitting, I agree that LSF Capital and its licensed partner agents may contact me about annuities and retirement income at the number provided, including by autodialed calls and texts. Consent is not a condition of purchase. Msg & data rates may apply. Reply STOP to opt out or email info@lsfcapital.com. See our Privacy Policy and Terms.

We keep a record of your consent: the consent wording version, date and time, and the page where you gave it.

4. How to opt out

• Texts: reply STOP or UNSUBSCRIBE to any text message to stop receiving texts. Reply HELP for help.
• Calls: tell the caller you don't want more calls, or contact us at info@lsfcapital.com or 954.999.0355.
• Email: use the unsubscribe link in any marketing email, or contact us at info@lsfcapital.com.

Opting out of marketing won't stop us from replying to a request you make.

5. How we share information

We share your information with LSF Capital and its licensed insurance agents / licensed partner agents acting on its behalf so they can respond to you. We also share information with service providers who help us operate the website and manage and route inquiries, including Vercel (website host), Resend (email delivery) and a marketing and technology partner, under confidentiality obligations. Those providers process information only to provide those services to us. We may disclose information if required by law, subpoena or other legal process, or to protect our rights.

5A. Advertising pixels and Meta

This marketing site does not use the Meta Pixel.

How to contact us about ads or privacy.

• Contact us at info@lsfcapital.com with any questions.
• Opt out of interest-based ads from participating companies: https://optout.aboutads.info (Digital Advertising Alliance).

6. We do not sell your information

We do not sell your personal information, and we do not share it with third parties for their own marketing. This marketing site does not use the Meta Pixel.

7. Links to other sites

Our Retirement Ready Quiz at lsfreadyquiz.com runs on a third-party platform. Our on-site Roth Conversion Navigator posts to our own form handler. The site also links to services such as Calendly and YouTube. Information you enter on third-party sites is handled under their own privacy policies.

8. How long we keep information

We keep lead and contact information, and records of consent, until you ask us to delete it, or longer where the law requires.

9. Security

We use reasonable measures to protect your information. No method of transmission or storage is completely secure.

10. Your choices

You can ask us to access, correct or delete your information by contacting us at info@lsfcapital.com. We will not treat you differently for making a request. We may need to verify your identity, and we may keep some records where the law requires.

State privacy laws. Some states give residents additional privacy rights. Florida, Texas and Virginia have consumer privacy laws whose full requirements apply mainly to larger businesses, but Florida and Texas bar selling certain sensitive personal data without consent. We do not sell personal data, including sensitive data. North Carolina does not currently have a comprehensive consumer privacy law.

California residents

• What we collect: identifiers and contact details (name, phone, email, ZIP, mailing address if you ask for the book); the answers you give in our quiz (age range, savings range, account types, main concern, timing); records of your consent; and internet activity (pages used; the marketing site has no Meta pixel — see §5A).
• Why: to connect you with a licensed insurance agent, respond to your request, keep consent records, operate the site and measure our ads.
• How long we keep it: until you ask us to delete it.
• Sold or shared: we do not sell your personal information.
• Your rights: you may ask to know, access, correct or delete your personal information, and to opt out of any sale or sharing, by contacting info@lsfcapital.com or 954.999.0355. We will not discriminate against you for using these rights.

Insurance privacy. As an insurance agency we may also be subject to GLBA and state insurance privacy rules; contact info@lsfcapital.com for those notices.

11. Eligibility

This Site is not intended for individuals under 16. We do not knowingly collect personal information from children under 16. To receive SMS/text messages from us you must be a U.S. resident and 18 or older.

12. Changes to this policy

We may update this policy. The effective date above shows when it last changed.

13. Contact us

LSF Capital
Licensed insurance agents serving clients nationwide.
5310 NW 33 Ave, Suite 114, Fort Lauderdale FL 33309
Phone: 954.999.0355
Fax: 954.999.0578
Email: info@lsfcapital.com
Hours: Mon–Fri 9–5