FEEL SECURE.

BE SECURE.

At LSF Capital, we believe in the retirement dream of achieving financial independence. We are committed to assisting our clients to realize that dream. As a holistic, independent financial advisory, we are dedicated to helping our clients achieve financial security in retirement. We understand the hard work and dedication it takes to build lifetime wealth. Our mission is to help ensure that your financial journey is dependable and worry-free.
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The Fusion of a Sensei and a Financial Master Chef

This fusion is truly extraordinary. Len Strickler and Art Athanas have joined forces to create a unique and exceptional client experience – the evolution of our financial services firm to the newly reimagined LSF Capital. By combining our unique skill sets and perspectives, we bring a new level of creativity and agility to the world of financial services.

A Brief History from LS Financial Group to our Reimagined LSF Capital:

LS Financial Group was formed in 2016 by Len and Art – combining many years of real-world experience. Len has over 40 years of Sales and Marketing expertise with Fortune 50 companies and Art added 36 years of Financial advising knowledge. In 2019, we partnered with Magellan Financial to produce our trademarked Radio and TV shows “Let’s Talk Safe Money.”
In 2022, in response to the needs of our clients, we merged LS Financial Group with LSF Capital to expand our financial services. The next year (2023), Len wrote his second book “Way of The Financial Warrior” 5 Financial self-defense moves, which you can find here. His book was written to address the issues and questions often posed by clients when facing an uncertain financial future.
In 2024 we relocated to larger offices and incorporated a comprehensive radio and TV video recording studio. As we evolve, we recognize that each client has specific needs requiring an individually tailored holistic solution. We adapt our financial planning strategy to your personal goals and aspirations and can often offer insights and options that go far beyond a typical one-size-fits-all solution.
Welcome to our reimagined financial services firm – LSF Capital. Our team is ready to serve you in planning your financial retirement journey.
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CHOOSING STRATEGY OVER THE FINANCIAL ROLLER COASTER.

At LSF Capital, we strive to make your retirement years stress-free. As fiercely independent financial advisors, we are diligent in providing the best solutions for our client’s unique needs. How? By offering personalized, holistic financial plans focused on comprehensive investment methods and risk management. We are driven to provide honest, transparent guidance so that your retirement journey is well-planned and secure. Our team of professionals provides the insight and expertise to design a plan that fits your unique lifestyle.

FIND PEACE OF MIND – HOLISTICALLY.

At LSF Capital, we are driven to minimize the potential stress of planning retirement finances. We want you to have peace of mind and enjoy retirement. That’s why we use a variety of zero floor products and investment strategies to help preserve your hard-earned assets while growing them for the future. As fiduciaries, we want to help you find your way to an independent, care-free future with retirement planning.

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Our Retirement
Roadmap Process

MEET & GET TO KNOW

Discovery Meeting

Address your financial goals and concerns by reviewing your current:
Income Plan
Investment Plan
Tax Plan
Healthcare Plan
Legacy Plan

PORTFOLIO REVIEW

Mutual Commitment Meeting

Analysis of current portfolio:
Risk Analysis
Cost Analysis
Income Analysis
Social Security Analysis
Annuity Analyzer

PLAN REVIEW

Take action meeting

Details of constructing your retirement income plan:
Income plan
Investment Plan
Tax Plan
Healthcare Plan
Legacy Plan

Our Process

Our Process encompasses total wealth management for select individuals. Our process organizes and coordinates your legal, financial, and asset protection planning. Rather than just accumulating a “junk drawer” of financial and legal documents over time with no meaningful analysis of how each affects the others. It’s all is about coordination, simplification, and focus on the purpose – your purpose! Simply put, it’s is about addressing your concerns and driving toward your goals to design and help you achieve your retirement objectives.

PORTFOLIO STRESS TEST

Looking for: An answer to how much market risk is in your nest egg.

STRATEGY: Run your portfolio through multiple analysis including: cost, risk, income, social security, and annuity analysis.

INCOME PLAN

Looking for: A strategy to help ensure you don’t outlive your income.

STRATEGY: Create a formal, tangible, and written retirement income plan.

INVESTMENT PLAN

Looking for: Asset allocation and diversification in investment strategy

STRATEGY: Properly diversifying your holdings using the “3 Worlds of Money Strategy” (Protection, Market, Steady Income).

TAX STRATEGY REVIEW

Looking for: A strategy to reduce your tax liability.

STRATEGY: Implement tax strategies to reduce your tax liability.

HEALTHCARE PLAN REVIEW

Looking for: Underfunded healthcare expense needs including Medicare and Long-Term Care.

STRATEGY: Implement a healthcare strategy so that expenses associated with healthcare do not erode your nest egg.

ESTATE / LEGACY / CHARITY PLAN

Looking for: Estate cracks and/or help creating a a family legacy plan or wealth conversion.

STRATEGY: Fix and update documents with an attorney and implement insurance products to reduce your tax liability and maximize your legacy.

COMPLETE REVIEW

You come out with objectives addressed and greater clarity, and confidence in your retirement income planning strategy.

UPCOMING EVENTS

NO EVENTS CURRENTLY SCHEDULED. CHECK BACK AGAIN SOON.

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IN THE MEDIA

WATCH AS LEN AND ART TALK ABOUT THE EVOLUTION OF OUR FINANCIAL SERVICES FIRM

TUNE IN ON THE RADIO

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850 WFTL News Talk

DOWNLOAD THE WAY OF THE FINANCIAL WARRIOR

Please fill out the form below to recive your free copy of The Way of the Financial Warrior.

FILL OUT THE FORM ON THE RIGHT TO RECEIVE A FREE COPY OF LEN STRICKLER'S NEW BOOK,

WAY OF THE FINANCIAL WARRIOR

Complete the Form Below and We'll Get Your Copy of "Way of the Financial Warrior" in the mail!