National insurance agency working with over 50 of the country’s top insurance agencies
CPA and CFP® professional on the team
Featured on FOX, CBS, NBC and ThinkAdvisor
Heard on 610 WIOD
一About Us
A Legacy of Trust. A Vision for the Future.
LSF Capital has proudly served clients since 2016.
LS Financial Group has been dedicated to helping individuals and families pursue greater financial confidence through insurance and annuity options for retirement income and legacy goals. Our success has always been built on integrity, experience, and personal service.
Over the years, we have earned the trust of the families we serve through exceptional service, long-term relationships, and a reputation for professionalism. We are proud of the confidence our clients have placed in us and the strong reputation we have built within our community.
In 2022 we launched the LSF Capital name. Today LSF Capital is an insurance agency; we do not offer investment advisory services. Our agents are licensed to sell insurance products, including annuities.
Today, whether you know us as LS Financial Group or LSF Capital, you can expect the same experienced leadership, the same personalized approach, and the same unwavering commitment to helping you find insurance and annuity options for retirement income and legacy goals, reduce unnecessary risk, understand tax-deferred growth (taxes due on withdrawal), and build a secure financial future for yourself and your family.
As we continue to grow, our mission remains unchanged: to provide trusted guidance, lasting relationships, and insurance and annuity options that help our clients retire with confidence and live with greater peace of mind.
One trusted team. One enduring commitment. Building a stronger financial future—together.
Watch our storyLen & Art, in their own words0:50 · Sound on
1990
Art Athanas starts in the business
The start of more than 35 years helping families plan tax-efficient retirements.
2016
LS Financial Group is founded
Len Strickler and Art Athanas open their doors in Fort Lauderdale.
2019
Let's Talk Safe Money® goes on air
Their own radio and TV show: 610 WIOD and NBC 6.
2023
Way of the Financial Warrior
Len's book: five financial self-defense moves for retirement.
2026
LSF Capital national expansion
Growing beyond South Florida, with licensed insurance agents in Florida, North Carolina and Texas.
Today
160+ TV shows. 300+ radio shows.
Licensed insurance agents serving clients nationwide. A team of licensed insurance agents and a CPA/CFP®.
三Who we help
Start where you are.
Federal employees
Make your TSP, FERS and Social Security work together.
Bushido, often called the Way of the Warrior. Its principles offer a powerful foundation for leadership and for our Financial Warrior books.
Len's book · Request a copy
Way of the Financial Warrior
Five financial self-defense moves to help you achieve retirement income, safety of principal and peace of mind. Written by Len Strickler, host of Let's Talk Safe Money®.
Real licensed insurance agents you've already heard on the radio.
The people behind Let's Talk Safe Money®, and the specialists who sit down with you to build your plan.
Len Strickler, CEO
Managing Partner
Fort Lauderdale, FL
Host of Let's Talk Safe Money and author of Way of the Financial Warrior, Len brings more than three decades of experience, and the discipline of a sixth-degree black belt, to strategies for principal protection and retirement income.
With 37 years in the insurance industry, Art builds tax-efficient retirement strategies and has provided retirement planning to executives at Fortune 500 companies including Cisco, UPS and Citrix. He co-hosts Let's Talk Safe Money with Len.
A Florida CPA since 1993 and a CFP® professional since 2006, Karey oversees CPA offices in Florida and Texas and has appeared on Fox News as a tax analyst.
A former U.S. Naval Officer in financial services since 1986, Bob designs wealth and retirement income strategies for clients from his home base in North Carolina.
With over ten years of financial planning experience, Claudine specializes in retirement income strategies, insurance solutions and long-term financial protection, explained clearly and without pressure.
With 37 years in the financial industry, Juan specializes in annuities, life insurance, long-term care insurance and retirement strategies built on principal protection.
With more than four decades of experience, including years at sports management leader IMG, Geoffrey helps clients make retirement decisions in a straightforward, understandable way.
James has 13 years in financial services, starting at Merrill Lynch Wealth Management, and specializes in retirement planning designed to increase income and protect assets.
With 30 years in financial services, John believes successful planning begins with understanding the person behind the portfolio, and tailors every strategy to each client’s retirement, wealth-protection and legacy goals.
A former Division I football student-athlete, Jakari focuses on retirement education, helping families understand the strategies designed to protect their futures.
In financial services since 2007, Henrique is an independent licensed insurance agent who builds customized insurance and annuity options around what matters most to each client.
With over three decades of business experience and financial services knowledge, Len has guided numerous seniors as they navigate the many options for retirement. He presents strategies for principal protection and income accumulation while mitigating risk using fixed indexed annuities and other insurance products. Len recently published his new book, “Way of the Financial Warrior,” where he takes the lessons he has learned as a sixth-degree black belt and applies those principles in simple, fun and easy-to-understand layman’s terms. Len is also a former student of the University of Alabama, where he graduated with honors.
Len firmly believes in treating clients as family: always with the utmost honesty and integrity.
Len is the co-author of “The Power of Leadership; Being the Leader Producing Results.” He has collaborated with Mr. Tom Hegna, who hosts the PBS Special “Don’t Worry, Retire Happy” and “Pay Checks and Play Checks.” Len is also the author of over 20 published articles and has made several radio and TV appearances on personal empowerment and financial freedom. Len continues to be an approved member of the National Ethics Association, National Social Security Association, National Association of Professional Agents and Better Business Bureau.
Len is the radio host of “Let’s Talk Safe Money,” on WIOD 610 AM. Len is also co-host of a TV show called “Let’s Talk Safe Money,” airing on NBC. His program is educational and discusses how to take a holistic approach to your retirement strategies: ensuring a portion of your retirement money is SAFE and the remainder is managed tactically with minimal risk.
Len was recently honored with an esteemed invitation to become an “Invited Author” and contributing author in ThinkAdvisor.
Len has authored two recent articles: one on reducing risk in uncertain markets, and another about the advantage of annuities in bear markets.
Len resides in Parkland, FL, with his new Spanish Queen, Carolina Rivas.
With 37 years in the insurance industry, Art specializes in challenging traditional industry thinking. Art works closely with his clients in an effort to develop successful and tax-efficient strategies. Many of Art’s clients seek strategies relating to increasing their retirement income, reducing or possibly eliminating their tax burden, protecting their retirement assets from market volatility, and maximizing Social Security benefits.
Over the years, Art has provided tax-advantaged retirement planning to executives at a number of Fortune 500 companies, including Cisco, Georgia-Pacific, UPS and Citrix.
Art started his career in 1990 with MassMutual Financial. In 1997, Art joined Prudential Securities at their Aventura, Florida offices. He was registered in the securities industry from 1991 to 2017, where he obtained the Series 63, 66 and Series 7 General Securities licenses. He successfully completed the Life Underwriter Training Council course in 1994.
As an independent insurance broker, Art is able to provide products offered by most of the largest and top-rated companies in the industry. By not being tied to one company, he can seek out the best opportunities based on each client’s unique situation. Art presently heads the retirement planning team at LSF Capital, where he is known on radio and TV as the financial master chef.
Art and Len co-host their one-hour radio show, “Let’s Talk Safe Money,” on WIOD 610 AM, where they enjoy educating the public on cutting-edge retirement planning concepts.
Art recently collaborated with Martin Ruby and wrote the preface to a new book, “The No-Compromise Retirement Plan.”
Art has lived in Fort Lauderdale since 1990, has been married to his wife Jeanne since 1969, and has three children and two grandchildren.
Karey received her BS in Accounting from the University of South Florida in 1991 and became a Florida CPA in 1993. Karey earned her Certified Financial Planner (CFP®) designation in 2006. She formed Hensley CPA Firm PA in 1996 in Naples, FL, where she developed a highly successful practice with several hundred clients. She opened another CPA firm in Frisco, TX, in 2011 and currently oversees both her Florida and Texas CPA offices.
Karey is a consummate professional whose accomplishments include: real estate investing; speaker for the European Business Network; Intuit ProAdvisor Certified Specialist; Crown Financial Ministry Leader; and member of the Texas Society of CPAs, the Frisco Chamber, and former member of the Advisory Board of Hodges University. She has also appeared on Fox News as a Tax Analyst.
In 2017 she joined the co-founders of LS Financial Group to provide outstanding retirement planning for all of her clients. Karey has extensive experience assisting individuals and small business clients in various areas and enjoys helping clients accomplish their business and life goals. Her patient nature and mild manner reassure clients and keep them focused. However, she also enjoys advocating for her clients and will do endless research to support taxpayers’ positions and challenge IRS positions. Karey and her three children live in Little Elm, TX.
Claudine is a dedicated retirement planning professional focused on helping individuals and families feel informed and supported as they plan for the future. With over ten years of financial planning experience, she specializes in retirement income strategies, insurance solutions, and long-term financial protection. Claudine takes a thoughtful, client-first approach — always listening carefully and explaining options clearly, without pressure.
Clients value Claudine for her patience, integrity, and ability to make complex topics easy to understand. Her goal is simple: to help clients feel confident and comfortable about their financial decisions throughout retirement.
Claudine holds active Florida Life & Health and Customer Representative licenses and has previously maintained FINRA Series 6, 7, and 63 registrations. She earned her Bachelor of Arts from the University of Miami. She is fluent in Spanish and proficient in French, and proudly serves a diverse community of individual clients and families.
“It is important for me to take the time to listen, answer any questions, and help you understand any of the various options so you can move forward securely with confidence and peace of mind. I’m a mother of three boys, which has shaped the way I think about planning — family always comes first.”
With 37 years of experience in the financial industry, Juan Cabezas has built a distinguished career dedicated to helping individuals and families navigate their financial lives with confidence and clarity.
Juan’s practice specializes in annuities, life insurance, long-term care insurance, and retirement strategies built on the foundation of principal protection. He takes a comprehensive approach to financial planning, integrating tax-advantaged strategies and income replacement solutions to ensure his clients are not only protected today, but also well-positioned for the years ahead.
At the heart of Juan’s work is a genuine commitment to making retirement the fulfilling, enjoyable chapter it was always meant to be. Since no two clients are alike, Juan takes the time to understand each client’s unique goals and delivers customized, well-rounded financial plans.
Licensed in life and annuities, Juan brings a depth of knowledge that goes beyond credentials. He serves as a trusted guide, helping individuals and families confidently move through their financial journey, turning long-held dreams of a secure and comfortable retirement into reality.
Whether you are planning for the future or preparing to enter retirement, Juan Cabezas is the partner you need to get there with peace of mind.
With 30 years of experience in the financial services industry, John Petrucco brings extensive knowledge, seasoned insight, and a genuine commitment to helping individuals and families achieve financial confidence and security.
Throughout his career, John has embraced a simple philosophy: successful financial planning begins with understanding the person behind the portfolio.
John recognizes that every client has unique goals, priorities, and aspirations. Whether preparing for retirement, protecting accumulated wealth, or creating a lasting legacy, he believes financial strategies should be tailored to each client’s individual needs.
His approach is built on trust, integrity, transparency, and long-term relationships. John understands that financial planning goes far beyond investments—it’s about helping clients enjoy the retirement they’ve worked hard to achieve, protect those they love, and create financial peace of mind.
With three decades of experience, John takes pride in simplifying complex financial decisions and providing the personalized attention and thoughtful guidance his clients deserve.
Beyond the Office
John is a devoted husband and proud father of two daughters. His wife is a dedicated schoolteacher, and together they share a strong appreciation for family, education, and lifelong learning.
An avid golfer, John enjoys spending time on the course and supporting his daughters’ interests, including horseback riding and reading. The Petrucco family also enjoys traveling, exploring new destinations, and creating lasting memories together.
The values John cherishes most—family, integrity, and meaningful relationships—are the same principles that guide his commitment to his clients. After 30 years in financial services, John’s philosophy remains unchanged:
“True financial success isn’t measured solely by the wealth you accumulate, but by the life you’re able to enjoy, the security you provide for those you love, and the legacy you leave behind.”
James Massey is a Licensed Insurance Agent at LSF Capital with 13 years of experience in financial services and managing investment-advisor teams. He specializes in strategic retirement planning designed to increase income and protect assets, helping clients create resilient, long-term financial strategies.
James takes a holistic approach to financial planning, tailoring recommendations to each client’s goals, risk tolerance, and life stage.
He began his career with Merrill Lynch Wealth Management and later served as Regional Vice President at Equitable Advisor, roles that deepened his expertise in wealth management, team leadership, and client-focused advisory services. James combines institutional experience with an independent perspective to deliver personalized, outcome-driven advice.
James resides in Miami, FL, where he continues to serve individuals, families, and institutions seeking comprehensive retirement planning and asset protection strategies.
Geoffrey Wight brings more than four decades of financial and personal experience to helping individuals and families approach retirement with greater confidence, clarity, and purpose.
His financial services background spans retirement planning, annuities, life insurance, risk management, and wealth strategies. Geoffrey’s perspective has also been shaped by an unusually diverse career beyond financial services. As a former Director of Special Projects with the sports management leader IMG, and through other ventures, he has worked in the worlds of international sports, entertainment, equestrian sport, and network television. His career has brought him alongside world-class athletes, business leaders, entrepreneurs, families, and people from many different walks of life.
Those experiences reinforced something Geoffrey considers fundamental: financial planning is ultimately about people, not products. Every person brings a different history, family, set of responsibilities, hopes, and concerns to the conversation.
Today, Geoffrey draws upon both his financial background and life experience to help clients think through retirement decisions in a straightforward, understandable way. He believes good advice begins with listening, understanding what matters to someone before discussing what financial strategy may be appropriate.
His goal is simple: to help people protect what they have worked hard to build and use their financial resources to support a retirement, and a life, that is meaningful to them.
Henrique has been helping individuals and families achieve greater financial security and peace of mind since entering the financial services industry in 2007. He began his career working with newly married couples and young families, focusing on life insurance strategies designed to protect loved ones from the financial impact of an unexpected loss while helping clients prepare for important milestones such as funding a college education and building a successful retirement.
Over the years, Henrique has partnered with a variety of insurance companies and brokerages while maintaining his independence as an agent. This independence allows him to access a broad range of insurance and annuity options for retirement income and legacy goals, tailored to each client’s unique circumstances.
Henrique believes that effective financial planning begins with understanding what matters most to his clients. By taking the time to learn their goals, concerns, and priorities, he develops customized strategies designed to help them grow, protect, and preserve their wealth.
Whether clients are focused on wealth accumulation, tax-efficient retirement planning, income protection, long-term care preparation, legacy planning, or creating a reliable retirement income stream, Henrique is dedicated to providing guidance, education, and solutions that help them make confident financial decisions and pursue their long-term goals with clarity and purpose.
Jakari Williams is a dedicated licensed insurance agent with a passion for financial education, retirement planning, and helping individuals and families build a foundation for long-term financial security. His professional approach is centered on integrity, relationship building, and empowering others with the knowledge necessary to make informed financial decisions.
Jakari earned his Bachelor of Science degree in Criminal Justice from South Carolina State University, graduating Cum Laude in December 2023. During his undergraduate studies, he competed as a Division I collegiate football student-athlete, an experience that strengthened his leadership abilities, discipline, resilience, and commitment to excellence. He is currently pursuing a Master of Science degree in Information Technology with a concentration in Cybersecurity at the University of South Carolina.
Throughout his professional career, Jakari has gained valuable experience in client relations, financial protection strategies, business development, and consultative sales. His background includes working directly with individuals and families to assess their financial priorities, identify potential risks, and explore solutions aligned with their long-term objectives. These experiences have strengthened his ability to communicate complex financial concepts clearly while developing meaningful, trust-based relationships.
Jakari is particularly passionate about retirement education and helping individuals better understand strategies designed to protect their financial futures. He believes that financial confidence begins with education, thoughtful preparation, and having access to the right information.
Outside of his professional pursuits, Jakari enjoys traveling, exploring new restaurants, and spending quality time with family and friends. Guided by his faith, strong family values, and a commitment to personal growth, he strives to make a positive and lasting impact on the lives of others.
Bob has served in the financial services industry since 1986. A Nebraska native, Bob received a Bachelor of Science degree from the University of Nebraska in 1977. He entered the United States Navy upon graduation, where he served as a United States Naval Officer.
Bob earned his Chartered Life Underwriter and Chartered Financial Consultant professional designations from The American College.
Guided by formal training and over 40 years of financial services experience, Bob specializes in designing wealth strategies to help his clients achieve their financial goals and, most importantly, their financial dreams. His expertise includes Business Planning, Wealth Accumulation and Personal Financial Planning, as well as Retirement Income Planning.
Bob is married to his wife Rebecca, who is the Chief Operating Officer of the Independent Insurance Agents Association of North Carolina. They reside in Hampstead, NC, and enjoy weekends traveling in their motorhome and spending time on the water with friends and family.
九Connect with a licensed insurance agent
15 minutes. No obligation.
1
Tell us what's on your mindPick a topic so the right specialist calls you.
2
A short call with a licensed insurance agentWe answer your questions and see if we're a fit.
3
Your retirement reviewAt our Fort Lauderdale office or by video.
